Wednesday, October 23, 2013

Apple in being Innovative.... in marketing and advertising

I apologize for yesterdays error as the blog post on this topic was publish but for some reason did't post, and there was many many errors in posting this...

Apple has always affiliated themselves with modern design, simplicity and innovation. All the Apple products are beautiful, designed to perform ahead of their time and last. Having Apple products means that the technology was far better than Android and the only reason you will upgrade your phone is because you need the newest features... So now lets talk about the present, I know I am very critical with my reviews of the iPhone 5C and the iPhone 5S, I would expect the releases and announcement of Samsung a couple months prior would give Apple a strategic comeback. However, expecting new and Innovative products or at least the introduction of new products, they're sticking to their existing products. The constant refreshing and refining of the iPad and the Mac line, Apple has made innovations with battery life, computing, processing, and size of the products and improvements to existing features.

It seems to be that Apple is all about refining the existing line as to create or participate in the new products such as the smart watch. I have yet to see an original product or anything close to innovation except the fact that they are now offering software updates for free, this make sense since the fact that they roll out iOS for free and they themselves state that people don't use desktops and laptops anymore.

So is Apple simply throwing us a bone???? Yes OSX Maverick is free, but the bulk of what we do revolves around a cell phone. With Apple only refining and giving away the iLife software and iWork software also to new customers who buy the new line of products. Is this the way Apple is staying competitive with Google??? Free software??? Apple i think your scraping the bottom of the barrel.

I didnt see the value of the iPhone 5C.. until i walked passed the Apple Store. Since the phones are now colorful, so are the displays. In the past Apple has been built on Modern Colors of black and white with grey unibodys for computers. With the new line of phones, Apple not only sells a less impressive phone for cheaper, but also a plastic phone for the price of the previous flagship product made of metal and "Beautiful and Remarkable" as they described it in the Keynote Speech.

So watch the advertisements, and look around, Apple now has products that catch your eye for a different reason than being the most desirable product, the introduction of Space Grey and Champagne is Apples new marketing strategy to get more customers and existing customers to reinvest. Instead of eye tracking Cameras, Air Motion, Wearable Tech and an assistant to actually use (Siri), Apple gives you Champagne, Red, Blue, Green, Yellow and Space Grey...

Thanks a lot!!!

#Geekosystem
#Geekosphere
#Charliestechlist

If you enjoyed this Blog, please take time and vote for a grant to help me place and innovate the school system by introducing 21st technology of learning to the 21st century classrooms..

https://www.missionmainstreetgrants.com/business/detail/3046

No comments:

Post a Comment